Radio: Life Hacks

Analysis:

1.

The titles suggest amore serious topic discussion perhaps about controversial topics which affect a modern audience.

2.
Life Hacks discusses topics that are relevant to young audiences in todays world such as money, sexuality or gender.

3.
Cel Spellman and Katie Thistleton and Dr Modgil are from different parts of the UK which could represent the diversity within the company of having not only Londoners. IT can also be a way to attract audiences from other areas of the UK.

4.
The list of relatable topics to young people show a clear focus of target audience group. BBC wants to adapt and start aiming their services at younger audiences.

5.
a) The podcast talks about social issues that are experienced by young people all the time.
b) The post cast does as their remit says, to 'inform, educate and entertain'


Audience:

1.
People aged around 15 to 29 year olds.

2.
Around 32 year olds.

3.
Diversion - interview with stormzy
Personal relationships - Celebrity interview
Personal identity - Different hosts with different accents can allow certain audiences to feel like they can relate to a host.

4.
The review spoke about how having the interview with Stormzy allowed them to feel more included and how it was the key to attracting younger audiences.

5.
Their listener numbers per week went from 9.2 million to 9.1 million which is quite a significant drop.


Industries:

1.
Life hacks talks about both physical and emotional issues young people are faced with.

2.

• Inform, educate entertain
• Support creative economies
• Ofcom is in charge of providing robust and fair regulations

3.

"We are requiring the BBC to put in place a new commissioning Code of Practice for Diversity, approved by us, by April 2018"

4.

• C - The BBC should aim to be more diverse and attract audiences from all over the world.
• H - The BBC should also reflect the diversity that is seen all over the UK
• A - People must be culturally and socially aware of the world.

5.

Ofcom plans to examine the 'on scree diversity' of what the BBC shows.

6.

He wants to turn BBC radio 1 into a multi platform business.

7.

He says that he thinks 'it is an old fashioned metric for an old radio industry. You have the maths against you.'

8.

Radio 1 doesn't have advert breaks which mean more time for their own content.

9.

In the current digital age, young people tend to go on the internet more than anything else which is why it is easier and smarter to go online for BBC radio 1 since most of the younger audiences they'll find will be online.

10.

Young people are the next generation. Everyone ends up growing ad helping to build the world so I do think BBC should aim at a younger audience too since young people can then be informed and educated about the world yet still feel entertained.