Capital case study

Reviews and features:

1)
The realistic representation of London is noted and that fact that the storyline was interesting and engaging.

2)
Plot was under developed and the idea of the we want what you have postcards get lost later on in the drama.

3)
The original novel took place in Clapham 2012 whereas the TV drama is set in Balham 2015.

4)
The London Housing market hasn't changed much since 2012.

5)
Reviews highlight the fact that the problems occurring within Capital are realistic and are daily struggles that people in todays world still go through (it's still relevant in todays times) which makes it a state of the nation drama.



Textual analysis of the trailer:

1)
There is that reoccurring shot of the street that slowly zooms out to show the surrounding homes. The landscape is a very common London looking area. There is also the shot off the famous London landscape (the Gherkin) which makes it obvious that it is London.

2)
The shot of the time when the Kamal family is eating diner while on call to the mother in Pakistan I think shows a sense of closeness and warmth which shows that they have a strong bond as a family even though one member is not in the same country.

Another shot would be the shot of the mysterious character taking the pictures outside the houses. The way they never show the front face of the person makes the audience understand that something is up with him and that he's probably not up to any good. The character is dressed up in a hoodie with the hood up and with context, most people know that they are doing something that isn't right in the middle of the night.

3)
The trailer features both the Kamal family and the Yount family in which they live very different lives. The Younts have a relationship based upon money (and are not very close) whereas the scene where the Kamal family is on call to the mother in Pakistan shows the closeness between the family members and the strength of their connections.

4)
The music choice fits the genre of family quite well as the  music is not fast beats and intense music but a more 4/4/ standard track with a nice melody making it fit with the family genre of TV dramas.

5)

• Montages
• Voiceovers
• Speeding up the editing

Episode 1 preview:

1)

• Families
• Money
• Crime
• Racism

2)

The issues discussed in the drama are still relevant today making it a state of the nation drama. Racism and inequality of social classes are examples of these.

3)

The Roger on his way to work scene shows a familiar scene on the tube which is packed full of people. Another familiar view would be the sight of the corner shop which is very common in London as majority of streets in London will have one.

4)
The Officer provides the diversity policy as being accused of only taking action when a white person is in some sort of situation. To certain members of the audience, this could come with a little humour.

5)
The Kamal family is shown very positively compared to the officer. The kind vibe from the Kamal family allows audiences to get a certain view of the characters in the Kamal family.


Episode 2 preview:

1)
Upper middle-class families are not extremely close and focus more on work and money compared to relations within the family.

2)
The Younts nanny and Roger seem to discuss more than the norm when Roger talks about her bringing over a boyfriend as if he wanted to know. This may mean that the future may include some sort of romance between Roger and the nanny.

3)
Compared to his previous actions in episode 1, we start seeing a more warming and caring attitude from Roger as he sings with his son and just generally isn't talking about work which he doesn't understand or money. This is a surprise positive view from the audience.


Representation:

1)
Opening scene:

• London is presented through the skyscrapers of famous landmarks of London, the constant police sirens in the background, the accents from the characters and cut where they show the price of the house going up.
• Family and gender is presented though the way characters act (women staying at home to look after the kids and the man going out to work and earning the money), interactions within the families and stereotypical families.
• Ethnicity and religion is presented through the diversity within the area (black police woman, Pakistani shop keeper, white banker etc.) and the way those characters act. When Petunia falls, the Pakistani shopkeeper and the son rush to her aid, shows a kind heart from other religions.
• Immigration is shown through the montage of when Petunia describes the changes the area has gone through as immigrants come over. 
• Money is a key aspect in this as there is a major difference between the amount of money the different social classes ear. Roger (upper middle-class earning 30 grand bonuses whereas Quintina, an illegal immigrant earning 200 on a hard worked day).
• 
  

Work in the city:

• The familiar scene of the tube in the morning when everyone is busy off to work. A splitting image of London in the morning. The Gherkin is shown, again representing London through its landmarks.
• Mostly men in the working environment, back to the idea that men should work and women should stay at home to look are the kids. All workers in the mini meeting were men. The people in control are also men.
• All the higher status in the work space including the boss is white. White bosses don't understand their jobs yet being paid the most. The Polish builder indicates the idea of all Europeans being builders.
• The house he wats is 7,260,000 pounds which shows his wealth as Rogers aim is to buy a 7 million pound house. The statements about money turnovers including incredibly big amount of money ('600 million on a 625 million turnover').
• 
  

Which of those isn't absolutely essential:

• London is expensive to live in.
• Roger becomes very critical of how he blame his wife for spending all the money through the list of where the money is going to.
• Roger talks about his German boss and the stereotypes about Germans. Roger acts as an example of how White upper middle-class men who earn a ton have no clue what their job is about and the privileges white people get.
• Again touching on the topic of wealth as Rogers wife says 'which of those isn't absolutely essential?' which signifies their wealth. 'You'd be surprised how little a million pounds actually covers these days' which is a direct contrast as we see Quintina who lives on 200 pounds per day when she works extra hard.
• 
  

Asylum:

• Government controls everything that goes on and has control  over lives of immigrants in London. A big difference compared to the Young family as money is pretty much everything in todays world.
• The guy who pays Quintina sexually harasses her to she his domination he has on her. The male characters always have the money.
• Immigration problems and the refugee letter shows the disadvantage immigrants are at. The black female lawyer breaks stereo types.
• Government marks Quintina with a refugee status. Immigrants are not enabled to work. Quintina talks about what will happen to her if she ever returns to her country.
• 
  

What use is 30 grand:

• The fact that Roger thinks 30 grand gets him nowhere in London shows how expensive it is to live in London.
• Irony in what the boss says about Roger being strong in all aspects because in reality, he has no clue what he's doing.The boss ad Roger are not that close because the boss barely remembers Rogers sons name.
• 'Fundamentally not fair' shows the sheer entitlement of the white upper middle-class middle aged man. Represents White British representation.
• Roger claims it is 'fundamentally unfair' but compared to Quintina who is barely able to even stay in the country.
• The Swiss Subsidiary.

Life at the corner shop:

• The advancements in technology define London as it is quite evolved and advanced. Corner shops are common in London.
• Kamal family is caring and friendly seen through their actions of giving coriander to a customer for free even though it was not from the shop. There is a good vibe around the Kamal family until the dad explodes in anger.
• The mother is in a different country yet still have connection to the family in a different country. Global nature of the world.

2)

Capital uses stereotypes in order to show action and enigma codes to the audience and to create discussions based on the drama itself. Showing Petunia as a vulnerable old lady will have some sort of effect on the audience making them act or react a certain way. Some stereotypes reinforce these stereotypes but some subvert them like how the Kamal family subverts the typical stereotypes  for Muslim families.

Industries and production context:

1)
The Endemol Shine Group

2)
Either 'A walk to remember' or 'Hours'

3)

• Tin Star
• River
• Humans
• Gunpowder
• Flowers

They won awards for best drama series, best lead actress, best supporting actor and best drama series.

4)

• An engaging story line
• Good cinematography
• Personal relationships and identities

Marketing and promotion:

1)

The previous works of the cast and crew along with the success of the transformation between the book to the show.

2)

It is a attempt to attract fans of the directors work to watch their newest production.

3)

Ben Stephenson and Charlotte Moore.

4)

Roger isn't an evil banker but a complacent banker. Toby Jones states that he spends a lot of money on things that other people don't spend money on simply because to him, it is what is normal.

5)

Adeel Akhtar believes that there are slow changes socially, economically and culturally.

6)

Shabana Azmi believes that there is a fair representation of Asian families through the quote of 'if you look at the subject of Capital, and the number of communities that are being represented, there's awareness that the world is shrinking, and becoming a global village. We are absorbing cultures, and understanding them or at least trying to understand them within their own paradigms.'

7)

• When Rogers wife abandons him on Christmas morning because he realises that life is changing but it's done with such comedy.
• The family dinner with the Kamal family scene because of its sense of humour despite the sudden outburst from the father.
• When Bogdan talks to Matya about the Londoners they work for. He finds it fascinating.

8)

He says that the more he read the book, the more he thought it was similar to Dickens because of the big decisions we take on a day to day basis. About how we live today, he says that 'we live next door to people for years and never say anything other than hello and goodbye. People who live there, work there, and deliver stuff there, all have their own lives but all intersect in this one location' and appreciated the accuracy of the novel.

DVD packaging:

1)

The packaging names 2 very successful shows (humans and Broadchurch) which may attract fans of those shows to watch Capital.

2)

The design hints the location of which Capital is set. There are pictures of some of the characters within the drama so people can assume certain sub genres and narratives to play out.

3)

A warm and familial tone which allows audiences to expect a family genre in which they can identify with because it will reflect their current daily lives.

4)

The packaging delves into more than just London's famous landmarks and tells the story of what normal life in London is really life. The hardships we go through.

An introduction to TV drama

1) What is serial television drama? Write your own definition.

A continuous story line that goes from episode 1 to 2 to 3 etc. which tends to end the season on cliff-hangers which are then recontinued in the next season.

2) List five of the Tv dramas discussed in the history of the genre on page 1 of the factsheet.

• The Avengers
• Doctor Who
• The Sweeny
• Danger man
• Starsky & Hutch

TV dramas changed from a story-a-week narratives (more common and suitable for audiences from the 80s) to an overarching narrative to adapt to the audiences in the current digital age.

3) List the sub-genres of Tv drama featured in the factsheet. Come up with your own example of an existing TV dramas to fit each category.

• Crime - Criminal Minds
• Medical - Grey's Anatomy
• Costume - The Young Victoria
• Sci-Fi - Black Mirror
• Family - The Fosters
• Teen - The 100

4) Why is setting so important for TV drama?

It gives of some context of the storyline. The setting can indicate some of the problems that may be around in that area which could be applied to the storyline. For example, if the drama was set in a place with high poverty rates, you would know some bits to expect from it before even watching the actual drama.

5) How do TV dramas typically use character? What audience pleasures can be linked to character in TV drama? (Hint: Uses & Gratifications theory!)

An ensemble cast is used to attract a larger range of audience members. Can be linked to uses and Gratifications since audience members are able to create personal relationships because of personal identification which means seeing themselves within one of the characters.

6) What is a multi-strand narrative? Give an example of a TV drama that features a multi-strand narrative.

Having a number of mini storylines within the main storyline. The different storylines end up linking together nearer the end of the drama.

7) What is a cold opening?

When a bit of the drama is played before an intro song.  A lot of the time it is last weeks reminder of what happened though on the first episode it tends to be new.

8) How can Todorov's theory of equilibrium be applied to TV drama serials?

Over the course of a drama, there tends to be at first an equilibrium where everything is normal to the characters. At points of the drama, events occur that stop the normality of the story line. After the problem has been resolved, either a new equilibrium will take place where things are different but similar to the norm or the old equilibrium is back where everything goes back to the same as it was before.

9) What is the typical form for TV dramas and how are the programmes typically distributed to an audience?

Dramas have a set number of episodes within a season. They usually come out season by season where the new season continues the storyline from the previous season. Most final season episodes end up with a cliff-hanger so audience members want to watch the next season when it comes out.

10) How have subscription channels (such as HBO_ and streaming services (such as Netflix and Amazon prime) changed the form and content of TV dramas?

Subscription channels such as Netflix collects all the episodes within a season to allow users to binge watch all the episodes at once. This means that audiences no longer have to wait weekly for 1 episode but just wait for it all to come out then go to Netflix or Amazon prime to watch all episodes in one sitting. This does mean that there is no longer a need for cliff hangers at the end of seasons or episodes as audience members no longer need to wait for the new episode or season.

11) Choose a TV drama and do your own analysis of it using the SETTING / CHARACTERS / NARRATIVE / FORM headings as featured on page 3 of the factsheet.

Criminal minds:

Setting: Scenes take place in many different locations since profilers are sent around the country in order to create a profile of a criminal. From abandoned houses to warehouses to hotels to households are some of the different places in which scenes take place. A lot of scenes taken place in police stations for planning.

Characters: The main cast are the group of profilers which consists of an ensemble cast. This allows a diverse audience to enjoy the drama. Most of these characters have had some sort of bad occurrence with a criminal like being kidnapped and held hostage. This is quite a realistic situation as profilers indeed have a risk of getting spotted by criminals and taken hostage to try force them to drop the case.

Narrative: Multi strand since every episode is about a new criminal so sort of a new storyline. However, you do have to watch in order to understand why certain characters are no longer in the drama and why some characters act a certain way.

Form: There is currently 14 seasons in Criminal minds. Each season has a number of 20-26 episodes within it. Season 14 is currently at episode 15 because it is still coming out. Each episode has an average length of 42 minutes.

12) How might the TV drama genre evolve in future?

As times move on, what people see as the norm are slowly changing. Writers and producers have two choices. One is to stick with the norm of what everyone expects to see in that certain genre of drama or the other option is to choose to be unique and make truly original content. I feel that option 2 is more likely as more and more people are being more susceptible towards new genres and ideas in todays society which will hopefully grow in the future.

Film Industry: Chicken index

1) British Film Industry factsheets #132 & #100

2) Chicken case study research 

3) Regulation - BBFC research and tasks

Film Industry: Assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW - Q3 is an excellent response: real depth, engagement with the issues and you address both sides of the argument. There is a real passion in your answer which I love to see!

EBI - Q1 + Q2 are too short... you don't need too much for 2 or 4 mark questions but you need a little more than you've written.
     - In particular you must make Specific reference to Chicken. How well do you know             the CSP case study?

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/2; _/4; _/9.

Q1 - 1/2
Q2 - 2/4
Q3 - 7/9

3) For Question 2 on Chicken, use the mark scheme to identify at least one strategy used to promote Chicken to an audience that you didn't mention in your answer. The key lesson from this question was to make specific reference to the CSP in your answer.

The use of quotes/ recommendations from industry figures/celebrities. This allows the audience to see that the people they see as powerful have watched and recommended it, therefore, it should be a good movie. Chicken as a low budget film does not have much money to spend on huge billboards or a more expensive way of promoting their film.

4) Now look at Question 3. Using the mark scheme as a guide, write a paragraph arguing that it is NOT important for the British film industry to make social-realist films like Chicken and that it should concentrate on making bigger-budget movies funded by Hollywood studios.

Although social-realist can identify and show problems in the world, there is no point to make these films unless they benefit Britain economically. Nearly all social realist films are unable to earn enough revenue to cover the costs of making the film in the first place meaning our economy is losing money because of these films. If we start working with Hollywood studios, we would have a much higher budget to start off with and then we would be able to earn even more revenue or at least enough to cover our production costs. This assures that we are not losing any money with a higher chance of actually improving our economy status by earning more profit from them as Hollywood films clearly have a better reputation and more viewers.
5) Finally, cover the other side of the debate. Write a paragraph arguing that it IS important for the British film industry to make social-realist films like Chicken and that such films contribute strongly to the social and cultural influence of the industry. You may also consider how they should be funded here. Use the mark scheme to help you with this.

Social realist films have is a significant part of British culture as it highlights the problems we face in todays society that has been cast aside and looked over because people have seen it as normality. Chicken highlights problems like inequality between social classes which is a big thing today because there are still huge numbers of people living in awful conditions or not even having a place to stay at all. These films should be made in order to make people understand the issues we face today and that while they may have the money to buy this buy that, there are people out there who don't have enough to live. The reason why we have such a lack of social realist films being made are that we don't fund them properly. I think the BFI is a good way of funding it and Chicken should have gotten funded by them as its message was important and clear.

Editing video feedback and learner response

1)

         Really effective production – engaging with emotional impact. Meets the brief and is well constructed. Excellent use and management of music (choice and audio levels).

·         The pace of editing of the conversation is generally very good (this is a tricky skill) although I’d say stronger towards the end of the production (the beginning of the conversation is a bit jumpy in terms of editing).

·         Aside from the editing, the major EBI is the framing of the over-the-shoulder shots – loads of dead space in the frame. Next time, angle the camera in and get a bit tighter so the shot is medium close up at worst.

3)
Overall, I think that the video was not too bad. We included all 3 skills we learnt in class (shot/ reverse shot, 180 degrees rule and match on action), however, when doing shot/reverse shot, there were too much dead space on the side of the person. The match on action was done fine at times like the opening the door moment. We didn't break the 180 degree rule and kept the camera on the same side of the characters throughout the shot/reverse shot scene. Another problem with the video is the timing of the door slam sound effect and door slam. It was not in sync.

4)
One weakness would be that the door slam sound effect and the door slam part were not in sync. This made it lose its realism feel to it. Another weakness would be the dead space in the area during the shot/reverse shot scene. Too much space was going to waste in those scenes.

One strength about this video is that the match on action on the scene where I open the door went quite well, there weren't any major problems with it and it seemed natural. Another area in which I think that the filming and editing went well were some of the camera shot angles. It captured more than just face but emotion and story line.

5)
I feel like one of the hardest parts of editing would be the match on action editing because you have to be incredibly detailed in order to get a smooth and effective flow between the different shots in order to make it look natural to the audience. If the audience sees a problem with the editing between the shots, it is no longer as enjoyable to them. This shows me that for my actual course work, I need to pay attention to the tiny tiny details of the video. Any flaw can make a good film turn bad.

Chicken case study

Funding:

1. £110,000

2. He ended up gathering money through his richer friends and any contacts he had.

3. The amount of money they had was a huge difference. Chicken had a budget of £110,000 whereas some Hollywood films had up to $200,000,000 as their budget.

4. The BFI gets it's money from the National Lottery. It is used to support original UK filmmakers (who lack the sufficient amount of money) to make more people like and enjoy them.

5. Chicken involved a lot of strong violence and heavy language which may have been one of the causes of why the BFI did not support Chicken.


Production:

1. Bad weather, Lighting issues and insufficient budget meant they did not have much time at rented places.

2. 19 days

3. Some of the scenes at the caravan since the weather changed and they were outdoors. When it becomes darker, they lose the natural lighting meaning they'd have to wait till another day.


Distribution:

1. It was not profitable making it risky to put money into.

2. Busan, Dublin, Edinburgh, New Hampshire and Giffoni.

3. May 2016

4. Chicken is an arthouse film with culture values which makes it fit in with MUBI.

5. Film 4 shows many arthouse films which are targeted at niche audiences. Chicken is exactly an example of one.

6. January 2018


Promotion:

1. The trailer shows that this film would be a social realist film of British culture. It will defy stereotypes ad working class demographics.

2. Film posters can include words and reviews from well known people or companies to boost the films popularity. The film trailer acts as an insight to the storyline of the film and what is gonna happen within it.

3. Mark Kermode is an opinion leader meaning many people listen to him and look up to him. If he recommends Chicken to his followers, people are more likely to go and watch it.

4. Twitter can be seen as a cheaper way of promoting a movie. If a post is retweeted by opinion leaders, it is bound to have some sort of positive impact on the amount of people who decide to go watch it.

5. In todays society, technology and social media has grown so much that people are very much influenced by what they see on social media and what others say on them especially people with power. When someone people look up to post their opinion on a film and say it is good, their followers are likely to go out and watch the film because they've heard that it is good. Then they spread word to their friends and so on. This way marketing is free and very effective.

6. Facebook is another social media. The film's Facebook page can be used to show posters of certain scenes from the movie that are not spoilers but show some meaning to it.

7. Since Chicken is an arthouse film, arthouse films or social realist pages are most likely the ones who like the Facebook page.

8. Ian McKellen, Stephen Frears, Karen Gillian, Noel Clarke and Mark Kermode are celebrities mentioned on the B Good Picture company's website so that they are able to promote the film with their fame.

9. The film's official website tells us any new news about them or when their film will be available where. The digital age has grown so much and is still growing meaning it is more effective to tell people online compared to posters or leaflets. The number of people checking information online has increased significantly.

10. Trailers of the film which gives an insight to the movie. Scenes from the movie so that people are able to see what the movie could contain. This bears a small risk of any spoilers so it is important to know what scenes to put up. By seeing only parts of the movie, people automatically think about what happens before and after making them want to actually watch the movie in order to find out.


Beyond Hollywood: Reading Arthouse Cinema

1)
Arthouse cinema aims its productions at a niche audience because of its social realism genre. It is harder to understand and enjoy to some people compared to movies like the avengers which are purely made for big profits. They rarely follow the stereotypes and 'normal' representation which decreases the range of audience willing to watch it.

2)

• Cultural capital is high
• Artistic reputations
• Intertextuality

3)

• Many are not in Western languages
• The narrative is different structed
• Some find it boring because of its cultural based nature

4)

I think that arthouse films lean slightly towards a more middle class and older audiences simply because of the narrative, context and references. Arthouse films contain a lot of higher level education context which middle class people are more likely to have interest and completely understand it. This does not mean you have to be middle class to watch it but it's more suited. 

5)

Chicken is an arthouse film therefore I would say people with a higher education so that they can understand the context and intertextuality since they have a wider range of knowledge. Another big group of people are other social realist who are interested and can see the problems the movie is trying to point out to its viewers.

BBFC Regulation

1)
The BBFC (British Board of Film classification) is responsible for rating films to a certain age rating. It has alliances with laws which is it's connection with the government.

2)
Films are sent to the BBFC (British Board of Film classification) where they are watched and rated. The ratings are based off a number of aspects like violence, nudity, strong language etc. After watching the entire movie, the watcher will give it a rating out of Universal (U), Parental guidance (PG), Cinema release 12 years or older (12A(in orange)), Video release 12 years or older (12(in red)), 15 years or older (15), 18 years or older (18) or Adult works for licensed premises only (R18).

3)
Some people say that the BBFC is limiting the way film makers are able to create their art within the film. They believe that a lot of film makers have steered their initial idea because of a rating from the BBFC. Others believe that the BBFC is doing a good job by rating films a certain age so that certain groups of audiences are protected from possible harmful content. Furthermore, people believe that the BBFC were trying to stay relevant to the changes occurring in the film industry.

4)
I feel like The Dark Knight shouldn't have been a 12A because of the violence in the movie. There are many scenes that yes are clearly not supposed happen in real life but sometimes there are younger children who decide to act silly and do it. Another problem would be the look of the joker. He was not exactly the most pleasant looking character who also speaks with strong language is a bit more suitable for a little older audiences. I would suggest this movie to be a 15 instead of a 12A.

5)

• Violence
• Sex
• Nudity
• Dangerous behaviour
• Drugs
• Strong language
• Threats
• Horror

6)

The movie had a lot of strong language and violence along with some sex references.

British film industry factsheets

Factsheet 132:

1)
If a film is funded by British money, if the cast is British, if it is set in Britain, if it talks about British culture or if the film is made a British person.

2)
Holly wood productions have a much higher budget allowing them to rent out better settings for longer periods of times. If they have more time, it means they can get the best of the best for what they want. They tend to have well known actors/actresses working on the production with famous directors and other crew members. On the other hand, British productions tends to be smaller budgets with less well known actors/actresses. There are some productions that have high budgets and well known actors/actresses such as Harry Potter but it is rare.

3)
The James Bond franchise started in 1960s.

4)
The biggest change from the 1970s was the amount of sexual and violent content within British films. Both sex scenes and violent scenes became more susceptible to the public. In the 1980s, there was a rise of videos and the 'video nasty's scare. This meant that more extreme and explicit content was being created and shown to audiences.

5)
Teenagers - rude, rebels, gang members, violent
Men - strong, leader, smart, dominant
Women - weaker physically and mentally, emotional, needs help
Children - pure, innocent, easily nurtured

6)

• Class
• Social Strife
• Education
• Well known British actors/actresses
• Association

Factsheet 100:

1)

A film is tested on a number of aspects and awarded points if met. If points hit up to at least 16 out of the 31 available, it would be considered British.

2)

Sweeny - 

• Directed by Nick Love
• 2012
• Budget of 3 million pounds
• Earned a 5.8 million pound profit
• Scored 18 points

Attack The Block - 

• Directed by Joe Cornish
• 2011
• Budget of 8 million pounds
• Earned a 4.1 million pound profit
• Scored 27 points

The King's Speech - 

• Directed by Tom Hooper
• 2011
• Budget of 11.4 million pounds
• Earned a 317 million pound profit
• Scored 29 points

We  Need To Talk About Kevin - 

• Lynne Ramsay
• 2011
• Budget of 5.3 million pounds
• Earned a 8.2 million pound profit
• Scored 16 points

Skyfall - 

• Sam Mendes
• 2012
• Budget of 114.5 million to 152.7 million pounds
• earned a 763 million pound profit
• Scored 24 points

3)

The main problem with the British Film industry is that they are more focused on production instead of distribution meaning more money is being spent making the movies but not enough revenue is being made back from distributing the film.

4)

- Good reputation

- Good facilities

- Film artisans

5)

- Cooperate with American film studios to produce more content

- Make lower budget films which aim at smaller groups of audiences

6)

I think that cooperation with American film studios would be better because it allows British films to gain some more publicity and it may make people think about seeing British productions. As time moves on then maybe they can change back to producing more British only films. That way it is almost like a slow but steady way of increasing popularity and profits.