Music Video introduction blog task

1.
They were originally used in order to promote an artist or a band but as time went on, the meaning changed and now it has become an artform that is used in order to communicate with audiences.

2.
The digital age has grown so much that people are now able to post their music on all sorts of platforms to get views, likes and subs. Platforms like YouTube, SoundCloud, Spotify have done very well with this where it allows people to create their own content and publish for the public to see worldwide.

3.
VEVO is a video hosting site mainly focusing on music videos.
The three major record labels are:

• Sony Music
• Universal Music
• Abu Dhabi Media

4.

The key conventions of a music video contain movement (of an object or from camerawork), Narrative (a storyline within the music video), some sort of performance clip (by the artist or band) and intertextuality (references to something).

5.

Majority of music contains lyrics. Music videos tend to reflect the lyrics to create a visual narrative for audiences while they listen to the matching audio narrative. It makes it almost feel as if it was a very short movie without dialogue but with meaning.

6.

The Blink 182 video had references to pop videos by using clips from music videos by groups and artists such as back street boys and Christina Aguilera.

7.

Audiences are able to recognise the references which enhance the viewing experience and make the audience members gratified.

8.

Music Video: Taeyeon - I

Conventions:

Narrative - There is definitely a narrative within this music video since there second shot of the main character working in a café of sorts is the beginning of the narrative. At 2 minutes 28 seconds, there is a scene of her looking into the distance followed by a facial expression that looks like realisation. Then at 2:50, we see the character then quit her job. Without the other clips, there is clearly a narrative of some sort.

Movement - Movement is seen throughout the music video. In the very first shot we see a drone pan shot by the seaside with the view of the sea and some of the mountains as in introduction to the song. Throughout the narrative above, there is camera movement while the character is working. Besides the narrative, every other shot has either camera movement or movement from the character' characters.

9.

The video consists of a more modern view of what hip hop is therefore including things like sports, street wear and gag related actions/ This video was also one of the very first hip hop videos that point out political problems and views.

10.

I think that music videos have lost the meaning to them as time went on. Modern music videos almost have no real meaning to them and their only purpose is to act as a collage of moving images for the pleasure of an audience. I don't think that music videos are majorly essential to an artists success as even now, if a song is released and not liked, it doesn't matter how good the MV is, it would have been classified negatively.